Services & Capabilities
What do you need?
I have over 10 years experience in visual design and strategy. I help businesses clarify their story and share it visually with their audience in an ownable, authentic way.
Branding
Ready for your company’s brand identity to level up to match the quality of your offerings?
Services can include: Brand Strategy, Naming, Visual Identity & Logo, Brand Guidelines, Illustration, Data Visualization & Infographics
Research & Strategy
I can help you better understand your competitive landscape, your users, and where your brand has been to help inform where you want to go.
Services can include: Competitive Audits, Stakeholder Interviews, Audience & User Profiles, Brand & Content Audits, Journey Mapping
Web
I can help you create a web experience that is user friendly and helps your users get the information they need.
Services can include: Information Architecture, UX Strategy, UI Design, Content Strategy, Content Management System
Campaign
Let’s create a memorable campaign that increases engagement with your organization or cause.
Services can include: Concept & Design, Marketing, Event Collateral, Social Media Assets, Swag
Select clients
Approach
User-Centered Design
I practice a user-centered design approach. The user is who we’re designing for, who we’re trying to talk to. In our process, we name these people, dig deep into who they are and learn what motivates them. Is he a single dad in Des Moines who wants his kids to experience nature? Are they a queer person in Marrakesh trying to get info about safe housing? Through understanding who we’re talking to, we can design a product that reaches and resonates with them. We can build a bridge to them.
A collaborative process
You and I partnering together is an opportunity for both of us to bring our expertise to the table and create something better than either of us could on our own. Your expertise in your field — whether in nutrition, climate science, new tech, or something else — provides the foundation. Together, we’ll clarify our goal, then I help you strategically craft your message and information into a clear and beautiful product.
Discovery and research — We dig into the task at hand with lots of questions. What problem are we trying to solve for? Who are our users, the people we’re designing for?
Brainstorm — This is where we think big about ideas. We keep things loose and creative. Any ideas go.
Concepts — I narrow down our brainstorm, then I create discrete concepts based on our ideas.
Refinement and delivery — Once you select a concept, I refine that, iron out the details, and expand it.